Consumer Survey

On the strength of shifting consumer preferences, such as those for sustainability, transparency, and personalization, the cosmetics industry is being forced to adapt. Tapping into social media trends is the key to identifying the investment pockets. Brands must understand consumers’ needs and reactions to these developments.

A substantial change is taking place in the beauty sector. Consumers are increasingly looking for safer substitutes, with the use of natural components increasing and the use of chemical additions declining. As a result, in the upcoming year, we anticipate the emergence of several new trends.